Signal monitoring infrastructure, AI-powered research, and automated outreach sequences that reach prospects at the moment of structural need. Built to run independently after handoff.
Traditional outbound is a numbers game. Send enough emails, and some percentage will respond. The math is simple: 1-2% response rates, high unsubscribe rates, and a reputation cost that accumulates with every generic message sent.
For impact organizations, this approach fails for three reasons.
A climate tech company selling to enterprise sustainability teams isn't reaching into a database of millions. The total addressable market might be 500 companies. Burning through that list with generic outreach means burning through the entire market.
Enterprise sustainability decisions, government procurement, hospital system evaluations, foundation grant cycles. These processes take months or years. A cold email arriving at the wrong moment gets deleted and forgotten.
Impact buyers evaluate mission alignment, organizational values, and long-term partnership potential. Generic sequences signal the opposite of what these buyers want to see.
Intent-driven prospecting inverts the traditional model. Instead of reaching out to everyone on a list and hoping for relevance, we monitor signals that indicate an organization has structural need, then initiate outreach at the moment that need becomes acute.
AI-powered research on the account
Personalized outreach referencing the trigger
Multi-channel sequence across email and LinkedIn
Automated follow-up and response handling
Identifying which signals matter for your specific sector and ICP. Mapping signals that correlate with buying behavior, prioritizing by actionability.
Configuring Clay, LinkedIn Sales Navigator, Google Alerts, and custom scrapers to detect signals in real-time as opportunities emerge.
Claude-powered account research that pulls context from news, SEC filings, LinkedIn activity, and company announcements.
Building named target account lists from closed-won analysis. Scoring accounts by fit signals. Enriching with contact data.
Email and LinkedIn sequences triggered by intent signals. Each sequence personalized to the signal that triggered it.
Domain setup, warming protocols, deliverability monitoring, and reputation management built correctly from day one.
Connection requests, message sequences, and engagement workflows that operate within LinkedIn's guidelines.
Calendar integration, qualification workflows, and handoff protocols with complete context for your sales team.
ICP validation. Signal taxonomy development. Existing outreach audit. Tech stack assessment.
Week 1
Monitoring setup. Email domain configuration. LinkedIn integration. CRM pipeline creation.
Weeks 2-4
First signals processed. First sequences activated. Response handling begins. Performance review.
Weeks 5-6
Team training. Playbook documentation. Independence transition. Your team owns the system.
Weeks 7-8
Every signal mapped, prioritized, and documented with response playbooks
Configured and active in Clay, LinkedIn Sales Nav, and custom sources
Claude prompts and automation for account research at scale
Named accounts, scored, segmented, and enriched with contacts
Domains configured, warmed, and monitored for deliverability
Email and LinkedIn sequences by signal type, loaded and ready
Qualification criteria, objection handling, and handoff protocols
Calendar integration with context transfer to sales team
Pipeline stages, lead routing, and reporting configured
Live sessions plus recorded training for future onboarding
Step-by-step documentation for ongoing operation
4 Weeks
Signal taxonomy + monitoring setup + first sequences
$10-15K
6-8 Weeks
Complete infrastructure through handoff
$18-25K
Ongoing
Monthly optimization, new signals, performance reporting
$3-5K/mo
Most organizations start with a Revenue Assessment ($5-7K) to diagnose current state and build the roadmap.
Sales/GTM executes Pillar 03 (Captivate) of The 100x Model. It builds on the revenue modeling from Pillar 01 (Model) and the ICP definition from Pillar 02 (Define).
The infrastructure integrates forward into Pillar 04 (Convert), where meetings booked flow into the CRM architecture built in RevOps. And the entire system is documented for handoff in Pillar 05 (Scale).
See The 100x Model™